Marketing plans & Lead generation
Because technological products and research activities require their own channels
Fuel your startup with marketing plans that you can implement yourself!
We build marketing plans for startups with limited resources and unlimited ambition.
Our approach is specifically tailored for small and mid-size companies.
- We deliver our full plan to you, based on over 35 core marketing competencies of our team.
- You decide what to implement on your own and what activities to externalise with us.
This approach lowers the price without reducing impact or quality. Our aim is to transform fragmented marketing efforts into a cohesive, data-driven growth machine.
Marketing plan:
We transform your innovative technology into a market-ready success story. Expert digital marketing strategy designed for the unique challenges of tech products.
Our Go-to-Market service provides the clarity and direction you need to connect with your ideal customers and achieve commercial lift-off. We blend sector expertise with data-driven marketing to effectively position your solution and generate measurable demand.
Lead generation:
Our lead generation service is engineered to move beyond simple website traffic. We focus on attracting and engaging the specific organisations and decision-makers who are actively seeking your solution, delivering a consistent pipeline you can build your growth forecasts on.
We fill your pipeline with high-intent, qualified prospects. Targeted strategies designed to attract and convert your ideal customers.
Audience & Market Positioning: We identify and profile your core buyers, crafting a value proposition that resonates deeply and sets you apart from competitors.
Data-Led Channel Strategy: We pinpoint the most effective digital channels to ensure your message reaches the right decision-makers.
Content that Converts Technical Brilliance into Customer Value: We develop a content roadmap that articulates your novel technology in terms of trust and authority.
Launch Execution & Optimisation: We manage and execute a multi-phase campaigns, continuously analysing performance to accelerate growth.
Frequently Asked Questions about Digital Marketing & Lead Generation
How do you market complex scientific products or services to a B2B industrial audience?
Generic marketing fails for Deep Tech. KnowTransfer uses a technical-first approach:
- Content Authority: Building white papers and blog posts that demonstrate technical superiority.
- LinkedIn Strategy: Networking and content distribution within highly specialized professional circles.
- GEO & SEO Optimization: Ensuring your scientific solutions appear when people ask AI tools about specific technical problems.
KnowTransfer's advice: In science-based marketing, "Authority" is your best lead-generation tool. Show your data, and the clients will follow.
Ready to value your tech? Contact us.